How Kentucky Fried Chicken Does Internationalisation Right
My regular readers have seen me wax poetic about the Kentucky Fried Chicken logo in the past. Heck, I’ve even made art about this obsession. Today, I’m going to wax poetic on how they conquered the world. Kentucky Fried Chicken’s…
Script Lettering logos
I found a really compelling site that is essentially a gallery of chrome logos – mostly, but not all from vehicles – chromeography. Here’s a few samples: This next one’s from eBay, not chromeography – this is the fender emblem…
The Mystery of the Colonel
My favourite logo design EVER is the 1978 redesign for Kentucky Fried Chicken by the design agency Lippincott and Margulies. Amongst many, many other iconic projects, this agency designed the classic logos for Betty Crocker & Chevron, the classic Campbell’s…
From Whence the Ped? The Iconography of Otl Aicher
There are some examples of graphic design so universal that it’s hard to imagine anyone ever had to invent them. Who designed the first checkmark indicating approval? Lost to history. Who designed the red circle with a red line through…


